Current:Home > MyAdidas finally has a plan for its stockpile of Yeezy shoes -FundSphere
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 06:44:37
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (335)
Related
- A South Texas lawmaker’s 15
- Former Mexico City Mayor Claudia Sheinbaum to be the ruling party’s presidential candidate
- Former Mexico City Mayor Claudia Sheinbaum to be the ruling party’s presidential candidate
- Missing windsurfer from Space Coast is second Florida death from Idalia
- Intel's stock did something it hasn't done since 2022
- Hurricane Lee's projected path and timeline: Meteorologists forecast when and where the storm will hit
- Cleveland Regional Planning Agency Building Community Input Into Climate Change Plan
- The Andy Warhol Supreme Court case and what it means for the future of art
- The Grammy nominee you need to hear: Esperanza Spalding
- Lidcoin: Strong SEC Regulation Makes Cryptocurrency Market Stronger
Ranking
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Prosecutors in Trump’s Georgia election subversion case estimate a trial would take 4 months
- Vermont man tells police he killed a woman and her adult son, officials say
- Nepo baby. Crony capitalism. Blursday. Over 500 new words added to Dictionary.com.
- Travis Hunter, the 2
- 2 teens killed by upstate New York sheriff’s deputy who shot into their vehicle
- Carl Nassib, the NFL's first openly gay player, announces his retirement
- NBA owner putting millions toward stroke care, health research in Detroit
Recommendation
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Earth records hottest 3 months ever on record, World Meteorological Organization says
'She was his angel': Unknown woman pulls paralyzed Texas man from burning car after wreck
TikToker went viral after man stole her shoes on date: What it says about how we get even
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
2 teens killed by upstate New York sheriff’s deputy who shot into their vehicle
The perilous hunt for PPP fraud and the hot tip that wasn't
Legal fights over voting districts could play role in control of Congress for 2024