Current:Home > ContactLL Cool J on being an empty nester, sipping Coors Light and his new Super Bowl commercial -FundSphere
LL Cool J on being an empty nester, sipping Coors Light and his new Super Bowl commercial
Algosensey Quantitative Think Tank Center View
Date:2025-04-10 21:39:04
From movies to music to TV, LL Cool J is a household name. And he’ll end up in a few more households, figuratively and almost literally, on Super Bowl Sunday.The multi-hyphenate, born James Todd Smith, stars alongside country star Lainey Wilson in a new commercial for Coors Light. Molson Coors is reviving the “Coors Light Chill Train” for its big game ad, with LL Cool J as the conductor. Country star Lainey Wilson also appears in the ad, which is scored to The O’Jays “Love Train.”“(Love Train) has always been one of my favorites,” the artist, 56, tells USA TODAY. “My mother vacuumed the house to that. I grew up dancing to that as a little boy.”
AD METER 2024:Vote on the big game's best commercialsLL Cool J also loved the “don’t call it a comeback” part of the commercial, as the “Chill Train” is revived for the first time since 2012. The concept began in 2005 as the “Silver Bullet Express.” In the spot, created by Droga5, part of Accenture Song, the train brings some “chill” to a house watch part in an unexpected way.
“I’m not a big drinker, but I’ve definitely sipped a Coors Light here and there for sure,” he says. “The scale and the scope of this commercial, it just felt right to me.”
While Molson Coors is newer to the big game thanks to Anheuser-Busch’s alcohol exclusivity ending last year, LL Cool J actually has a bit of history with Super Bowl ads. He appeared alongside Missy Elliott and Busta Rhymes in a 2008 Diet Pepsi Max ad that spoofed the “Saturday Night Live” “Night at the Roxbury” skit. He had a small role in the piece, which placed in the top 10 that year on USA TODAY Ad Meter.
For him, this latest ad will be more memorable. Part of that is because how hectic his career became in the 2000’s: from 2004 to 2008, he released three albums, acted in seven films and appeared on a number of TV shows.
Now he and his wife Simone, who have four children together, are empty nesters. His approach to taking on new projects has evolved.“I’m just having a good time and I’m doing things because they’re enjoyable,” he explains. “Forget a house and all that, I could get a condo and my remote control and just watch TV. I’m only doing the things I’m doing at this point for fun.”
veryGood! (2)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Israel's Benjamin Netanyahu indicates war in Gaza may escalate, orders evacuation plan for Rafah
- Bob's Red Mill founder, Bob Moore, dies at 94
- Was this Chiefs' worst Super Bowl title team? Where 2023 squad ranks in franchise history
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Mega Millions winning numbers for February 9 as jackpot climbs to $394 million
- Real rock stars at the World of Concrete
- Putin signals he's open to prisoner swap for Wall Street Journal reporter Evan Gershkovich's release
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Real rock stars at the World of Concrete
Ranking
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Weight-loss drugs aren't a magic bullet. Lifestyle changes are key to lasting health
- UCLA promotes longtime assistant DeShaun Foster to replace Chip Kelly as football coach
- Do Super Bowl halftime performers get paid? How much Usher stands to make for his 2024 show
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Experts weigh in on the psychology of romantic regret: It sticks with people
- Watch Taylor Swift 'seemingly' chug her beer as 2024 Super Bowl crowd cheers
- Rizz? Soft-launch? Ahead of Valentine's Day, we're breaking down modern dating slang
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Hiker missing for a week is found dead on towering, snow-covered Southern California mountain
Super Bowl bets placed online surged this year, verification company says
Super Bowl 58 bets gone wrong: From scoreless Travis Kelce to mistake-free Brock Purdy
Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
'The voice we woke up to': Bob Edwards, longtime 'Morning Edition' host, dies at 76
Super Bowl 58 bets gone wrong: From scoreless Travis Kelce to mistake-free Brock Purdy
Mahomes, the Chiefs, Taylor Swift and a thrilling game -- it all came together at the Super Bowl